5 Brands That Are Leveraging TikTok In The Right Way

TikTok is the right social media channel if you are trying to build your brand’s reach and engagement rate entertainingly. According to a study, the TikTok channel has over 800 million users across the globe. The platform is immensely known for its authenticity and engaging videos. To grow your businesses’ visibility, you will have to generate entertaining and creative videos to endorse your brand awareness. However, some try using buy TikTok likes services to upgrade their visibility across the growing competitors. At the same time, brands make use of practical ideas to grow their audience with ease.

Some brands feel that the TikTok channel is the right networking platform for their business. Hence, they ignore the platform rather than trying it out. But, they are unaware that the TikTok channel is immensely beneficial for grabbing the younger audience’s attention. People are more likely to grab the user’s attention by enhancing their engagement rate with ease. The younger audience is getting captivated by the engaging content on the TikTok channel, and as a brand, you will have to understand that the TikTok network is the best landscape to reach your target market.

Here, in this article, let’s check out some of the brands that are using the TikTok platform. By looking into these brands, you will get an idea of using the TikTok platform for your business.

1. Chipotle

Chipotle is a famous Mexican restaurant that has over 55,000 TikTok fans. This followers’ count shows that the brand is trendy across the users around the globe. They utilize creative ideas to showcase their restaurant’s menu items. It shows that even a hotel or a restaurant can make their presence on the TikTok platform. But, they will have to ensure to create unique and engaging ideas while generating TikTok videos. So, if you are a well-known brand for its food items, it is the right time you make your presence on the TikTok channel.

2. NBA

NBA is a brand with over 5.1 million followers on the TikTok channel. Their videos are based on engaging and inspirational quotes. The brand has found a compelling tactic to capture the attention of the users with ease. They try out music montages to grab the attention of the audience on TikTok. Their account posts videos based on adventures, dance moves, and work out dramatically to trending soundtracks. All their videos are immensely engaging and attractive to the target market.

3. San Diego Zoo

Nowadays, people are getting more attracted to videos that have cute animals in them. San Deigo Zoo has taken advantage of this tactic. They have over 50,000 fans on the TikTok channel. People are more likely to get attracted to their cute videos. They employ cute activities of animals by adding a piece of lively music to it. It is the main reason why people are getting captivated by their videos with ease. They also duet with other videos that include animals in them. If you are a brand that involves animals or pets in it, try leveraging this tactic on TikTok to grow your visibility.

4. The Washington Post

The brand named Washington post was an early adopter of TikTok. This brand is related to newspapers, and they post behind-the-scenes content that happens in their newsroom. In doing so, you can build a reliable connection with the audience. People are more likely to embrace brands to showcase exclusivity to the audience. As a brand, you can also try posting exclusive videos related to your niche to attract an audience.

5. Guess

Guess has posted only seven videos so far. It is the most engaging brand that enhances reach and visibility using its creative ideas. The brand has over 38,000 followers on TikTok due to its exciting videos. One of the most famous hashtag challenges that this brand has created is the #Inmydenim challenge. This hashtag challenge gained immense engagement from the audience.

We hope you got to know some of the brands that are creatively using the TikTok channel. You can use the TikTok network in the right way to strengthen your brand awareness and reach the right target market at the right time.